HeyDay Store on King William Road
Launching at the end of April 2018, King William Road’s latest addition, Heyday Store, has already developed a dedicated following among lovers of everything quality, quirky and a little unconventional. The store is a beautifully curated art-inspired space that encourages browsing, taking time to experience the wares in person and making mindful purchases that will last.
Whether it be a handcrafted ceramic mug for your morning coffee, an ethically produced garment that sits at the heart of your capsule wardrobe, or a pure plant incense for creating tiny moments of ritual in the midst of your day-to-day, Heyday Store is passionate about helping customers find pieces that occupy special places in daily life.
Before entering the world of retail, Karah of Heyday Store owned and ran a successful modern wholefoods cafe on Unley Road; Pickle in the Middle. “It is a change of pace from hospitality to retail, but we are finding that both businesses keep us in touch with the local community and that many of the familiar faces from Pickle visit us at Heyday, which is really lovely!” Karah says.
Heyday Store is about showcasing beautiful and useful things from small and independent makers. “We’ve taken a ‘general store’ approach to stocking Heyday, and carry goods for kids, women and the home,” says Karah, “We are passionately enthusiastic about the pieces we bring to the store and believe, now more than ever, it is important to value the things we purchase and to know something about where they came from and who made them.”
“We really want to offer a selection of goods that are hard to find elsewhere and to make sure that when customers shop with us, they not only find something unique, but something that has a compelling story behind it in terms of the maker’s creative processes or the sustainability of their business practices.”
The list of producers stocked at Heyday Store traverses local, national and international territory, with many of their goods not previously available in Adelaide. In some cases, the Heyday Store’s makers only have a very limited presence Australia-wide.
“We have plenty of ethically produced apparel for women and kids, hand crafted children’s toys, organic textiles, ceramics and jewellery, and a tightly edited selection of books,” Karah says, “Choosing two favourite makers from amongst them all is a seriously impossible task, but I am personally very excited to bring Pansy organic underwear and Futagami brass homewares to Adelaide.”
Among Heyday Store’s plethora of divine homewares, clothing and knickknacks, customers are currently loving the plant dyed Taninaka organic muslin wraps (for babies, or for mum to wear as a scarf!) – available in five shades for $55 each. Another crowd favourite is the selection of merino tops for women from local label Vege Threads – a perfect staple at just $99 and available in four Winter colours. For the kitchen, Heyday Store’s most recent delivery has brought beautiful handmade Pastel Coffee Mugs from Clay by Tina, which are $45 each.
Where can you find HeyDay Store?
154 King William Rd, Hyde Park
08 8272 9146
Tuesday – Friday: 10am – 5pm
Saturday: 10am – 5pm
Sunday: 11am – 4pm