TOOP&TOOP | TOOP TIPS FOR SELLING
Styling your home for sale.
When it comes to selling your home, first impressions are everything.
The feeling that potential buyers get when they see your home for the first time can be the difference between them returning to inspect a second or third time, and making an offer when the time comes, or bypassing it and searching elsewhere. And the better your property presents, the higher the price that buyers will be likely to pay!
Property styling is becoming increasingly popular as sellers and agents turn to professional stylists to improve the chances of selling a property and achieve the highest possible sale price. With the growth in popularity of television shows like The Block and Selling Houses Australia, styling has become a lot more common as people are realising the economic advantage of professionally presenting their property.
Property stylists can improve the selling chances of any home, from luxury to budget. The art of property styling is showing potential buyers how the space works so that they understand easily how they could live comfortably in a particular home. Buying a home is very much an emotional decision and if it feels right the buyer will often compromise on some of their requirements. Professional styling can achieve all of the above.
Here are our top five tips for styling a property for sale, with or without the experts!
Pairing things back and simplifying the space makes a world of difference and is often under estimated, even de-personalising a space and removing family photos can help.
2. Focus on key rooms.
Focus on the main rooms to be photographed for your marketing as these are the ones which will help the buyers choose which properties they will inspect. The kitchen is a very important room and must be clean and decluttered with perhaps just a coffee machine, a bowl of green apples or a small vignette of a cookbook, herb pots and mortar and pestle. Think about what you would want your dream kitchen to look like!
The rooms need to have well-proportioned furniture to suit the size of the room and should contain a focal point, be it a great sofa, accent cushions or a colourful, interesting art work. Also consider which angle the photos will be taken from and avoid showing the backs of sofas and chairs.
4. Neutralise the space.
A lick of neutral paint always freshens up a space, allowing you to add pops of colour through art and decorative cushions which can be changed seasonally. Colour draws the buyers emotionally. For example, soft blues and grey to create a feeling of relaxation and brighter oranges and yellows to energise the living areas.
5. Fresh flowers and plants for the win.
Especially for photography purposes. Greenery or flowers adds freshness to a space and adds impact to photography. Using greenery to enhance the decor in the home also helps link rooms with any gardens or outdoor spaces.