Retail meets runway as the 2018 Mercedes-Benz Unley Long Lunch descends on King William Road
October will see the return of Adelaide’s premier fashion event, the Mercedes-Benz Unley Long Lunch, as the fashion forward and lovers of luxury prepare for the upcoming excitement of the 2018 Adelaide Fashion Festival.
The iconic shopping and lifestyle precinct, King William Road, will welcome back the glamorous event, in celebration of new season fashion, sumptuous food, fine, local wines and the return of the warmer months.
Held on Friday, 12th October, the Mercedes-Benz Unley Long Lunch serves as a preview to the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley, allowing fashion lovers to peruse new season trends, purchase their runway ready looks and experience a taste of what is to come.
Mercedes-Benz Unley General Manager, Drew Ford, says “Mercedes-Benz Unley is committed to supporting local businesses as well as aligning ourselves with Adelaide’s premier fashion events, and we see the Mercedes-Benz Unley Long Lunch as a perfect fit. This event brilliantly showcases all that King William Road has to offer and we are excited to be the naming rights sponsor for another year.”
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The afternoon will see Spring/Summer fashion from a variety of premium Australia labels take to the street to inspire audiences and their wardrobes for the season ahead, and provides guests with the opportunity shop the looks as they see them on the runway.
The King William Road Trader’s Association’s, Simmy Roberts of The Ark, is excited to see the trends on display.“King William Road has long been known as South Australia’s leading fashion destination. The Mercedes-Benz Unley Long Lunch brings together the bold, distinctive style of King William Road, representing the fusion of food and wine, and the creativity and innovation of its boutiques,” says Simmy.
This year’s event takes on a new look and feel, with a greater focus on the shared experience of fashion and the ways it connects people. Two elongated tables will stretch over 200m of the iconic strip, with sprawling grazing platters and shared plates spanning the length of the event, bringing a new meaning to the ‘Long Lunch.’
The shared food offerings will be provided by King William Road’s leading restaurants, using the very best fresh local produce. Top models will showcase the highlights of the trader’s Spring/Summer collections as they weave among the crowd, giving guests an exclusive sneak peak of new season looks.
For the first time, the 2018 Mercedes-Benz Unley Long Lunch has partnered with local charity, Parkinson’s South Australia. The non-for-profit organisation provides support and information to people living with movement disorders and their loved ones, including the 8,000 people in South Australia who suffer from Parkinson’s disease.
Parkinson’s South Australia CEO, Olivia Nassaris, says, “Parkinson’s SA is thrilled to be the charity partner for the 2018 Mercedes-Benz Unley Long Lunch. As a King William Road trader, it’s a natural collaboration as we already have long-standing relationships with many of our neighbours and use them as our suppliers when we can – both for business and personally.”
With headquarters located on King William Road, the charity is a fitting association for the Hyde Park event, and one that The Mercedes-Benz Unley Long Lunch is proud to support.