Heyday Store, a new lifestyle concept shop has opened on King William Rd in Hyde Park showcasing a carefully selected mix of wares from kids, women and home.

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Heyday Store aims to fill a gap in the Adelaide retail market and create a space with a ‘general store’ feel but where the emphasis is on small and independent makers. Quality, craftspersonship, ethical production, and timelessness are the principles that unify what the store carries, along with a distinct Heyday aesthetic!
The list of makers stocked so far covers local, national and international territory and many of the goods in store have not been available in Adelaide before. In some cases, the makers being stocked only have a very limited presence Australia-wide.
The range features plenty of hand crafted ceramics and jewellery, ethically produced apparel, pure wood incenses, plant-based skin care, hand crafted wooden children’s toys, organic textiles, plants and planters, and a tightly edited selection of books. Some of the makers whose works are carried include E Heid CeramicsJulie WhiteGood StudiosVege ThreadsA.noukAHD (local); Newend JewellerySubtle BodiesAddition StudioDasa CeramicsPublic Holiday (national); and BagguPansyFutagamiKlayOLO FragranceIncausaSophie Monet (international).


The team behind Heyday Store features some familiar faces to those local to the Hyde Park and Unley area. The owner is Karah Hogarth, who formerly owned and ran the Unley Rd cafe, Pickle in the Middle. She sold this business in 2017 with the birth of her first child, but has re-entered the small business sphere for this venture, which has turned into something of a mini Pickle in the Middle revival. Jessica Perkin (ex Pickle barista) developed the branding and visual identity and will work in the store, along with Amanda Eckart (also ex-Pickle), while some of the fit-out was crafted by Joel van Bussel (ex Pickle head chef and former metalsmith) from plywood table tops that used to grace the cafe.